IDX: Touch | Follow Up Drip Campaign

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IDX: Touch

This drip is a “lighter” version of other IDX drips and is designed for any lead that you’ve spoken too, showed homes too, is on an IDX Search and/or was previously on another IDX drip campaign. Ideally ALL leads should be on some sort of IDX search. This drip consist of 12 months of follow up mostly custom text and emails with a few optional tasks.

IDX: Touch

This drip is designed as a back up or “lighter” touch than that of other traditional IDX drips. It is to be used as a safety net for leads that are on a home search but aren’t on another campaign. It is recommend that you put a client on this drip if you’ve already started showing them homes, you don’t feel like a traditional IDX drip would be appropriate, OR they’ve completed other IDX drip campaigns.

If you’ve scheduled a showing appointment with the lead it is recommend to either pause the drip, stop the drip completely, or delete any drips that are going to go out within 7 days of your scheduled appointment. Last thing you want during a showing is for your client to get a automated text from you asking if they’d like to see any houses this weekend (awkward). If you take a client off this drip DO NOT put them back on this drip. Either put them on the “Custom F/U: Working Lead” drip or the “IDX: Touch” Drip campaign.

Call tasks are optional but recommended if you’ve previously have spoken to the lead on the phone. Let’s be real, not everyone likes getting phone calls and some Realtors hate calling people. So it’s your call (pun not intended). You can also substitute call tasks for Slydials.

 

Immediately Task: Make Sure Lead is On IDX Email Alerts

Day 10: Text #1 @9am

Hi NAME, I just wanted to check in and see how things are going? Anything I can help you with? Any questions?

 

Day 20: Email #1 @2pm

Subject Line: Monthly Home Search Check in

Afternoon NAME

As always, I hope everything is fantastic with you

Wanted to make sure the homes I’m sending you are still relevant.

If not, let me know so I can adjust the settings.

Your Realtor

 

Day 30: Call Or Slydial Task

 

Day 40: Text #2 @8:45am

Hi NAME, just wanted to check in and make sure those homes I’m sending ya still match your search criteria. Do you want me to expand the search or narrow it down a little more?

 

Day 50: Email #2 @ 9:30am

Subject Line: Private Showing?

Good morning NAME,

I hope all is well!

Also wanted to make sure you’re getting all the new listings I’ve been sending you.

See any that you want to check out?

I’d be more than happy to arrange a private showing 🙂

Your Realtor,

 

Day 60: Call Or Slydial Task

 

Day 70: Text #3 @9am

Good morning NAME! YOURNAME The Realtor here just circling back to check in and see how things are going. Any houses pop up that you’d like?

 

Day 80: Email #3 @2pm

Subject Line: Monthly Home Search Check in

Afternoon NAME

As always, I hope everything is fantastic with you

Wanted to make sure the homes I’m sending you are still relevant.

If not, let me know so I can adjust the settings.

Your Realtor

 

Day 90: Call Or Slydial Task

 

Day 100: Text #4 @10am

Hey NAME, I just wanted to check in regarding those houses I’ve been sending ya. See any that catch your eye?

 

Day 110: Email #4 @10:15am

Subject Line: It’s Complicated NAME…

Hey NAME I hope all is well!

I quickly wanted to reach out and let you know that if you EVER have any questions about the home buying process or ANYTHING I’m always here to help.

It’s no secret that real estate contracts, navigating the market, negotiations, title, escrow, and all that jazz is complicated… Even selling your house while buying is complicated.

Please don’t be shy about asking. I’m more than happy to answer any of your questions or even grab a cup of coffee and go over the entire process with you. Though, if you feel confident in the home buying process no worries! I’m here to help. 🙂

Sincerely,

Your Realtor

 

Day 120: Call Or Slydial Task

 

Day 130: Text #5 @2:15

Hi NAME, just wanted to check in and make sure those homes I’m sending you still match your search criteria. Do you want me to expand the search or narrow it down a little more? Let me know if I should update them. YOURNAME The Realtor

 

Day 140: Email #5 @7pm

Subject Line: Good Evening NAME

Good evening NAME,

I’m just working late and I thought I’d reach out to see if you need anything.

How’s the house hunting going? Have a questions? Any homes you’d like to see?

Let me know!

Your Realtor,

 

Day 150: Call Or Slydial Task

 

Day 160: Text #6 @9:15am

Good Morning NAME! AGENTNAME the Realtor here, Wanted to check in and see if there were any homes you’d like to check out this weekend?

 

Day 170: Email #6 Custom Video Email

Subject Line: Video Message For NAME

Script: Hey NAME how’s it going? It’s been awhile hasn’t it… Anyways I just wanted to reach out and see how you’re doing and see if you needed anything. The market is still pretty crazy right now so if you see something you like don’t hesitate to reach out. Talk to ya soon NAME!

*Unless you pre-record a generic message for all leads (just don’t say their name) set this video email up as a task reminder. If you purchase the download key for this drip it’ll appear as a task reminder. Remember it is always recommended to write the clients name on a white board and point to it to get their attention.

 

Day 180: Call Or Slydial Task

 

Day 190: Text #7 @9am

Hi NAME, I just wanted to check in and see how things are going? Anything I can help you with? Any questions?

 

Day 200: Email #7 @2pm

Subject Line: Monthly Home Search Check in

Afternoon NAME

As always, I hope everything is fantastic with you

Wanted to make sure the homes I’m sending you are still relevant.

If not, let me know so I can adjust the settings.

Your Realtor

 

Day 210: Call Or Slydial Task

 

Day 220: Text #8 @8:45am

Hi NAME, just wanted to check in and make sure those homes I’m sending ya still match your search criteria. Do you want me to expand the search or narrow it down a little more?

 

Day 230: Email #8 @ 9:30am

Subject Line: Private Showing?

Good morning NAME,

I hope all is well!

Also wanted to make sure you’re getting all the new listings I’ve been sending you.

See any that you want to check out?

I’d be more than happy to arrange a private showing 🙂

Your Realtor,

 

Day 240: Call Or Slydial Task

 

Day 250: Text #9 @9am

Good morning NAME! YOURNAME The Realtor here just circling back to check in and see how things are going. Any houses pop up that you’d like?

 

Day 260: Email #9 @2pm

Subject Line: Monthly Home Search Check in

Afternoon NAME

As always, I hope everything is fantastic with you

Wanted to make sure the homes I’m sending you are still relevant.

If not, let me know so I can adjust the settings.

Your Realtor

 

Day 270: Call Or Slydial Task

 

Day 280: Text #10 @10am

Hey NAME, I just wanted to check in regarding those houses I’ve been sending ya. See any that catch your eye?

 

Day 290: Email #10 @10:15am

Subject Line: It’s Complicated NAME…

Hey NAME I hope all is well!

I quickly wanted to reach out and let you know that if you EVER have any questions about the home buying process or ANYTHING I’m always here to help.

It’s no secret that real estate contracts, navigating the market, negotiations, title, escrow, and all that jazz is complicated… Even selling your house while buying is complicated.

Please don’t be shy about asking. I’m more than happy to answer any of your questions or even grab a cup of coffee and go over the entire process with you. Though, if you feel confident in the home buying process no worries! I’m here to help. 🙂

Sincerely,

Your Realtor

 

Day 300: Call Or Slydial Task

 

Day 310: Text #11 @2:15

Hi NAME, just wanted to check in and make sure those homes I’m sending you still match your search criteria. Do you want me to expand the search or narrow it down a little more? Let me know if I should update them. YOURNAME The Realtor

 

Day 320: Email #11 @7pm

Subject Line: Good Evening NAME

Good evening NAME,

I’m just working late and I thought I’d reach out to see if you need anything.

How’s the house hunting going? Have a questions? Any homes you’d like to see?

Let me know!

Your Realtor,

 

Day 330: Call Or Slydial Task

 

Day 340: Text #12 @9:15am

Good Morning name! AGENTNAME the Realtor here, Wanted to check in and see if there were any homes you’d like to check out this weekend?

 

Day 350: Email #12 Custom Video Email

Subject Line: Video Message For NAME

Script: Hey NAME how’s it going? It’s been awhile hasn’t it… Anyways I just wanted to reach out and see how you’re doing and see if you needed anything. The market is still pretty crazy right now so if you see something you like don’t hesitate to reach out. Talk to ya soon NAME!

*Unless you pre-record a generic message for all leads (just don’t say their name) set this video email up as a task reminder. If you purchase the download key for this drip it’ll appear as a task reminder. Remember it is always recommended to write the clients name on a white board and point to it to get their attention.

 

Day 360: Call Or Slydial Task

 

Day 365: Agent Task Note:

If lead has been unresponsive for last 2 months add lead to “Spoken Too: Working Lead: Lost Contact” Campaign.


If lead is responsive and still looking for a property add lead to “IDX: Touch” Campaign.

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*7% response rate

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